Caleb Winters on Aug 27, 2015 · 2 minute read
How Much Need Finding Does It Take To Get To The Center of a Design Challenge?
Well, we have to Open Up the Challenge first, and that’s where we are now—the Define phase! We’re two hours into our 24-hour race to help Downtown Streets Team create an amazing marketing campaign. Right now, we’re opening up the challenge to discover insights into how to shape a great campaign. This involves splitting up into teams, brainstorming, putting ideas onto paper, and then selecting the best ideas.
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