Keep up with the ZURB Team as they pull off a marketing miracle in 24 hours!
At ZURB we pride ourselves on tackling any potential problems from a design perspective. From Afton, our accountant, all the way to Chris, our marketing guru, when we have an idea, everybody grabs a Sharpie and gets in the mix.
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Forging a microsite from zero is no small task. Even with focused goals, we expect our engineers' keyboards to tremble under their constant typing.
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Content is easy to get wrong. You could have the most well-thought-out prototypes and wireframes, but without the right text and voice, your message will get lost. We wanted to make sure we got this right. Ryan, our lead editor and resident wordsmith, broke out the word-whips and laid the smackdown to finely tune every single syllable and character for Rebuilding Together Peninsula. Anyway, back to the content. Here's a video updating you on our progress. It's content of content. Like Inception, except with less DiCaprio and more Red Bull.
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Earlier this morning you met the team and saw the beginnings of ZURB Wired 2013. We spoke to our team leads and introduced you to our friends at Rebuilding Together Peninsula about kicking off our long sleepless, endeavor together.
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We're into the third hour of our design process and at least our second gallon of coffee. The team is busy brainstorming ideas to pinpoint an overarching theme for the non-profit's 25th anniversary. The question now is, what content will engage an entire audience, reach out to the lives affected, and tell a history from stories past? How do we tell the story of those who Rebuilding Together Peninsula has helped, who lent a hand, and those who lead?
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One of the cool things about ZURB Wired is that we capture the entire event with photos and videos and edit them real time. As the day goes on you can see the tiredness set in... but spirits always remain high. Check out the photos on Flickr:
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Tone, vibe, feel, mood — whatever you want to call it, is an oft overlooked step in the design process. Sure, anybody can pick colors, but which? What emotions are you trying to push through your pixels? That's where moodboards come into the equation. What's a moodboard? Here's our Senior Designer, Anthony, to explain his process.
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Print is a large part of this year’s ZURBwired. After generating mood boards in the ideation phase to get the campaign’s overall theme, the teams are jumping into their assigned projects. One team is especially eager to go.
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ZURBwired continues at a breakneck pace. Thus far everybody is holding up pretty well … with the exception of that intern we lost at around 10am. We think he may be hiding in the janitor's closet. We'll let you know when the search party returns. We would look ourselves but we've kind of got some stuff going on today — like turning ideas into tangible sketches, wireframes and mockups. Curious about the process? Good. We just so happen to have another video for your beautiful eyes.
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Six groups have just finished brainstorming for about an hour to discover which message speaks the loudest for Rebuilding Together Peninsula 25th! Can anyone say brains on fire?
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ZURBwired 2013 is in full swing! We're about an hour in, have broken the ice, made our introductions and now we're off to the races. It's time to put those beautiful minds to work.
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Ladies and gentleman, boys and girls, children of all ages — ZURBwired 2013 is in its first tilt. Ideas are hitting paper, paper is becoming computer markup and the entire process up until now has become a video. So without further adieu, here is our first video of the day. Meet Bryan. Our Head Honcho and Chief Instigator. Hey Bryan … what are we doing today, anyway?
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Coffee is on-hand and the enthusiasm is contagious as we start ZURBwired 2013 with continental breakfast, fresh green t-shirts and an icebreaker.
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We've officially kicked off ZURBwired 2013 with Rebuilding Together Peninsula! Over the next 24 hours we'll publish our progress through blog posts, photos and videos. If you curios about how this will unfold, check out our previous years to see what amazing groups of people can accomplish in 24 hours.
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We're on the cusp of embarking on another ZURBwired, our coffee-fueled, 24-hour design marathon where we work side-by-side with one nonprofit. Every year, we work with a dedicated nonprofit team and a group of passionate volunteers to accomplish the impossible — create an entire marketing plan from scratch. The catch: it has to all be done in 24 hours.
Read MoreYou're well on your way to collecting all the cows! Either check them out now, or click on the cow in the footer!
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