Below: Q&A with Krystle Cho, UX designer for Twylah.com — a startup which is using Verify to help them redesign their site.
What do you do?
I am the UI/UX designer for Twylah.com currently working on our redesign.
How are you using Verify?
I've been quickly throwing up mocks on Verify mainly to answer one question - do users get what's on the page? The content is the core of the product, and if users don't get that, then you've lost them completely. I was surprised with some of the reactions I got especially in places I thought were super obvious. It's great to get a sense of what users understand and what they don't. If I get a response like "huh? What is this?", then it's back to the drawing board.
How is Verify helping you out?
Reading the raw data from the annotated tests has been very insightful. Users point out problems that I've never even thought of. That's what's helpful - when they catch the small details you overlook because you've been heads down in the design. Plus, I can't emphasize enough how satisfying it is to get instant feedback. I remember the days of A/B testing that took hours to implement then days to view the results. There's definite valuable data in old school usability testing (bigger sample size, live environment etc); however, nothing beats instant gratification, and for a startup environment, it's essential.
What's Twylah all about?
We will be launching the redesign in a few weeks for private beta. Twylah is changing the way people consume Twitter content. Rather than just serendipitous discovery, we are developing a product that creates deep contextual engagement by providing valuable content in a simple design. We are connecting the dots, removing the junk, and bringing you a more beautiful and better Twitter experience.