Our summer launch party has been a ton of fun and taught us a lot about how we release Helio features in succession, while remote! Since June we’ve released Max Diff, Ranking and Point Allocation, no small feat. As summer is quickly drawing to a close we wanted to end on a high note and go out with a big bang! Our last release for the summer is (drum roll please), Card Sort!
We Went Big
Card Sort is a well-established method in product creation. You may have had the experience of sorting post-its on a whiteboard before. That is an example of a Card Sort. Developing Card Sort has been one of our most anticipated question types to build out.
We had begun early concepts for Card Sort back in Helio was in its early days. We ultimately focused on the development of our other question types and features, while we developed our knowledge of Advocacy, User Research and how to connect brands to audiences. This catches us up to present day and the incredible job our team has done making the dream of Card Sort a reality.
Creative Decisions
Lightweight and customer focused sorting. Helio is built for speed. While conducting our initial research we found some people like to have panelists sort up to 100 different cards - that's a big time investment and could fatigue panelists! We chose a limit of 25 cards to keep the question lightweight and easy for your panelists to provide you with high quality answers.
Open, Closed, Hybrid oh my! We considered releasing each variation separately but we quickly saw that releasing them together would be more beneficial to the Helio community. This added a bit of scope to our build and ultimately was the best choice.
Drag it! We considered more out of the box approaches (like leveraging tapping, similarly to ranking) we felt that a drag and drop experience was the truest form of digital card sorting. The big question - would it work on mobile. We prototyped it up quickly and started to get a sense that indeed, drag and drop still seemed effortless on mobile devices.
All the data! With Open Card Sort potentially having a large variety of panelist data, we looked to leverage our dropdown chart pattern in the report view from our new Ranking question. We chose to default to a similarity matrix for closed sorting, while looking at the top 3 categories per card (since open card sort could create 100s of unique items).
We’re so excited to bring Card Sort to the table, and just because we’re heading into fall doesn’t mean we’re going to stop building new features! We currently have Prototypes in the works, along with integrating a media library, and building stronger audiences to get you even better answers. Stay tuned!
Learn more at Helio and give it a try.
